Epispace · Seogwipo, Jeju
We bring a place's own stories back to life in AR, so people walk the lanes and step into the shops. We started on Lee Jung-seop Street in Seogwipo.
About
Lee Jung-seop Street had the painter's name, and not much reason to stay. Call it a themed street if you like. Without a story to enjoy, people just walk through. We opened in Seogwipo to set that place's story back into the gap.
People do not stop for the technology. They stop for the story of the lane. There is no app. Tap the NFC tag outside a shop and the browser opens. When the story ends, they walk into the shop next door.
Technology
01
Hold a phone to the tag outside a shop and the story opens right in the browser.
02
A character appears on the street and asks you to help find a missing bull. You follow the arrow and the distance to the next stop.
03
A letter opens when you arrive, and a finished mission leads to a partner-shop coupon.
Business
We work with local governments, shopping streets, destinations, and festivals.
Streets and shopping districts
We place a neighborhood's own stories along its streets, so people walk longer and step into the shops. The first stage is Lee Jung-seop Street in Seogwipo.
Try the Lee Jung-seop Street ARPhoto spots and missions
AR photo spots and missions for festivals, pop-ups, and events. In the cherry blossom tunnel AR, you take photos among falling petals, and a colored-in drawing comes to life when you scan it.
Try the cherry blossom ARVirtual OOH
No sign to put up. We float a shop's or a brand's story over the street in AR. As a sample, we hung a sign for a made-up café over Robson Street in Vancouver.
Try the sample signRecord
Apr 2025
Selected for the Korea Tourism Organization's 16th Preliminary Tourism Venture cohort, in immersive tourism content.
May 2025
Opened. Tenant at Seogwipo Startup Bay.
Jun–Dec 2025
Web AR pilot on Lee Jung-seop Street. In November we opened offline AR and began selling sessions.
Global
We are preparing work outside Korea, with Vancouver, British Columbia, as the base.
The new demo is Reflections in the Rain. Puddles on Vancouver streets become windows into another world. The point is that the other world sits in the real street without a break.
In development
We keep a record on Instagram of building our business in Canada. Stories of Yumi, our character, and Yumi's world are there too.
Follow along on InstagramContact
We hear from local governments, shopping streets, destinations, festivals, and overseas partners.
